It’s one of those “omigosh” moments – how many
businesses originally overlooked the need to acquire a dot com site
years ago? Then the internet really took off, and they had to settle
for some permutation of their company name to get a .com address.
Well that phenomenon may yet ring true for businesses
that aren’t aware of the public availability of .mobi domain names.
Over a year ago, the Boston law firm of Tarlow, Breed, Hart &
Rodgers, P.C. took the lead by advising their clients with registered
trademarks about securing a .mobi domain name.
It’s estimated that 1.3 billion people will connect to
the internet via mobile phone during 2008 and .mobi is the first top
level domain name (tld) formulated exclusively for delivering the
internet to portable devices. With the .mobi tld, websites may be
optimized for mobile users, allowing a variety of devices to become
more effective internet tools, providing companies with direct access
to mobile users as means of generating new business.
Avoiding the equivalent of an internet “gold rush” is
still possible for many businesses that simply may not have been aware
of the advantages of procuring a .mobi address. Michael Radin of
Tarlow, Breed, Hart & Rodgers, P.C. encourages businesses to
explore the acquisition of a .mobi domain name, as well as other urls
employing the company’s name as a prefix, to protect the integrity of
their intellectual property (IP).
Notes Radin, “Even if a company’s name is not
trademarked, it still makes sense to try to control available urls
bearing the company’s name. It’s often time consuming for potential
clients and customers to find a company online when their domain name
bears no relationship to the branded name of the company. Acting now,
while .mobi domain names are still readily available, is a good way of
maintaining future access, even if a business doesn’t immediately
utilize their .mobi domain name.”
It is inevitable that access to mobile devices will
become more valuable so it may be well worth considering acquiring a
.mobi tld now, avoiding the possibility of frustration later when a
business may find that its ideal .mobi domain name has already been
taken. Even if a company’s present business plan does not currently
involve accessing mobile users, it’s important to think about long-term
growth and opportunities that may arise in the future.
Radin adds, “Even though the United States currently
lags behind Europe and Asia in the functionality of its cell phones,
owning a .mobi tld is a key part of being positioned to exploit the
emerging broader usage of cell phones as internet tools in the US.”
About Tarlow, Breed, Hart & Rodgers, P.C.
Formed in 1991, Tarlow, Breed, Hart & Rodgers, P.C.
is committed to providing high quality, comprehensive legal services to
its clients. Featuring a breadth and depth of experience and
perspective usually found only at larger law firms, Tarlow, Breed, Hart
& Rodgers. P.C. offers sophisticated legal counsel to
entrepreneurs, businesses, individuals, families, and institutions.
Tarlow, Breed, Hart & Rodgers’ areas of expertise
include corporate law, employment matters, mergers and acquisitions,
litigation and dispute resolution, estate planning, taxation, real
estate, bankruptcy, and municipal law.
To help clients make informed decisions and achieve
their goals, Tarlow, Breed, Hart & Rodgers P.C. develops creative
customized solutions for its clients by emphasizing careful listening
and considerate evaluation. Utilizing the expertise and collegiality of
the firm’s fifty plus members, associates, and support staff has
consistently resulted in the building of lasting relationships of trust
The offices of Tarlow, Breed, Hart & Rodgers, P.C.
are located at 101 Huntington Avenue, Prudential Center, in Boston, MA
02199. For additional information, or to arrange for a consultation,
please call 1-617-218-2000, e-mail firstname.lastname@example.org, or visit www.tbhr-law.com.